The Canadian Live Music Association Announces Launch of Setting the Stage 2.0

Building on the success of its 2024 pilot program, the  Canadian Live Music Association (CLMA) is pleased to announce the second edition of  Setting the Stage, a micro-grant mentorship and performance program supported by RBC.

Setting the Stage is  open to independent live music venues, concert promoters, festivals, and/or others whose core business is hosting and/or promoting live music shows of artists and musicians for audiences.  Applicants must be members of the CLMA to apply.

The program is designed to  help emerging artists reduce barriers, strengthen industry relationships, and establish a foundation for sustainable career growth.

Each participant benefits from  funded mentorship, consisting of internal guidance from a senior staff member at the host organization and external mentorship from an industry professional. 

Key goals of the program include:

• Practical skill development through hands-on mentorship

• Long-term  industry network building

• Audience growth through professional performance opportunities

“It’s deeply rewarding to unveil the next chapter of this program,” said  Erin Benjamin,  President & CEO of the CLMA. “With the steadfast support of our partner, RBC, we’re helping emerging artists find their footing through mentorship and real-world experience — while strengthening the venues, festivals, and promoters who make that possible. Together, we’re helping to build the capacity, resilience, and sustainability of one of Canada’s most important and impactful industries: live music.” 

Applications are now open. The deadline to request initial feedback on project ideas and draft proposals is November 21, and the final application deadline is November 30.

Applications will be accepted from  independent CLMA-member promoters, venues, and festivals, in partnership with the chosen artist(s).  The proposed concert may be newly booked or pre-existing. Mentorship and performance activities must take place between  January 1 and March 28, 2026.

If you have any questions or would like to discuss your application in advance of submission, please reach out to settingthestage@canadianlivemusic.ca