Ottawa Chamberfest is seeking a bold and creative Marketing & Communications Manager who is dynamic, energetic, and inspiring, and who can back up their actions with data and lived experience. They will imaginatively articulate Chamberfest’s vision to its audiences, both those who are loyal to us and those we want to engage. They must have a clear understanding of all Chamberfest has to offer, be a passionate advocate for the organization, and be a leader in communicating the breadth of programming that Chamberfest offers to change lives through music.
The Marketing & Communications Manager is responsible for planning, budgeting, managing, and evaluating the Ottawa Chamberfest’s marketing and communications initiatives, strategy, and resources. They raise awareness for the organization by articulating the artistic vision to audience, donors, stakeholders, and the wider community to achieve maximum impact in an evolving audience engagement landscape. They report to the Executive Director with a dotted line to the Artistic Director.
More specifically, the Marketing & Communications Manager will:
- Creatively articulate Chamberfest’s artistic vision to achieve maximum impact with current and future audience.
- Develop and implement a comprehensive strategy to:
- Enhance public perceptions of Chamberfest, expand brand awareness, deliver key institutional messages in both the National Capital Region and online.
- Reach sales targets and increase audience engagement at performances and audience engagement events, both live and on digital platforms.
- Develop annual marketing plan for all performances (summer festival; fall and winter series), select community engagement and education events, subscription and ticket sales campaigns, and other marketing initiatives.
- Develop and supervise channel strategies for cross-media platforms, including social media, email marketing, web, digital content, radio, print, street, and transit.
- Evaluate existing marketing and communications initiatives, systems, and tools, as well as vendors and service providers, and make sound recommendations to obtain maximum impact and achieve long-term sustainable results.
- Lead writing of all marketing materials, including public event descriptions for print, web, and social; email marketing content; copy for ads.
- Oversee development and lead creation of all collateral and advertising, including social media.
- Create, maintain, and integrate an editorial calendar in the annual marketing plan.
- Lead media relations, including writing and dissemination of media releases and managing media requests.
- Manage media buys, including negotiating with suppliers and dynamic direction of social media advertising
- Analyze data in CRM (PatMaN) and Google Analytics as it applies to audience development, segmentation, and retention.
- Lead, recruit, hire, train, and guide the marketing and communications team (1 FTE) and external providers (photographers, videographers, editors, writers, translators, proofreaders, others).
- Develop and manage marketing and communications annual budget.
- Be the guardian of Chamberfest’s brand identity across the organization ensuring messaging remains consistent across all public events, communications, promotional materials, and platforms.
- Collaborate closely with the Executive Director, Artistic Director, and development team on fundraising initiatives to ensure brand alignment and integration with Chamberfest’s overall marketing strategy
- Provide support to the leadership team in the preparation of public presentations, media appearances, and reports to the board of directors.
- Other duties as assigned.
The ideal candidate is:
- A bold creative and an exceptional communicator (written and oral).
- An adaptable planner.
- A creative problem solver who embraces change.
- An insatiable explorer of new trends in audience engagement.
- Passionate about music and has a desire to engage the broadest possible audience.
- Able to articulate the importance of the arts in building stronger communities.
- Sensitive to socially inclusive, diverse, equitable, and accessible language elements.
- Post-secondary education in marketing, communications, journalism, business, management, or a related field, or comparable demonstrable professional experience.
- A minimum of five years of professional experience, with at least three years in marketing and communications.
- Previous professional experience in the arts sector is essential.
- Lived-knowledge of classical music is a strong asset.
- Demonstrable experience managing human and financial resources.
- Strong project management skills.
- Experience with Google Analytics, SEO, and Google Ads are essential.
- Experience with Adobe Creative Cloud and WordPress are strong asset.
- Proficient with email marketing, email automation, and social media management tools.
Familiarity with HTML5/CSS3.
- Proficiency and autonomy with databases.
- Experience working in/ability to integrate an Office 365 environment.
- A result-oriented planner.
- A team player with a sense of humour.
- Ability to learn quickly and adapt to changing environments.
- Strong analytical thinking skills.
- Effective problem-solver.
- High degree of openness and transparency.
- Exceptional English communication skills (writing, oral).
- Professional proficiency in French is preferred; a third language is an asset.
TERMS OF EMPLOYMENT
This is a full-time position with a salary in the range of $50,000 to $60,000 commensurate with experience, three weeks of vacation, employer contribution to a RRSP, and access to group benefit.
The position requires frequent evening and weekend work.
The successful candidate shall start in July 2021 or at the earliest convenience. At time of posting, Ottawa Chamberfest staff work remotely.
HOW TO APPLY
Please apply by email with a cover letter and a resume no later than Sunday June 13, 2021. Send to: [email protected].
Qualified candidates from all backgrounds are welcomed and encouraged to apply. We invite candidates who may require assistance during the application/hiring process to let us know and we will work with them to meet their needs.
Ottawa Chamberfest thanks all applicants for their interest. Only those advancing in the process will be contacted. All applications will be treated in the strictest confidence.
Ottawa Chamberfest works to build a world where the rights, dignity, and worth of every human being is respected and celebrated within our organization and our community. We strive to create a climate that is respectful, safe, and inclusive – where all feel welcome and valued, and where all are supported to make their contribution. We welcome and encourage applications from candidates of all heritage, cultures, ethnicities, gender identities, sexual orientations, abilities and others who may contribute to the further diversification of ideas.
We recognize and pay respect to the Algonquin Anishinabe Nation who are the traditional guardians of the unceded territory on which Ottawa Chamberfest’s activities take place.