Gallery’s Pop Life exceeds expectations

Peter Kovessy, Ottawa Business Journal

Rabbit, by Jeff Koons (Image courtesy the National Gallery of Canada)

While that’s on par with other temporary exhibitions, Gallery officials say they only forecasted 45,000 visitors, adding the strong turnout is “encouraging.”

The exhibit was “front and centre” in tourism marketing materials this summer, says Jantine Van Kregten, director of communications at Ottawa Tourism.

The gallery also sponsored the Bluesfest stage in the ByWard Market, a partnership Mr. Shaughnessy calls “unprecedented.”

Ms. Van Kregten says she hopes the Pop Life exhibit raises the profile of the Gallery’s diverse offerings, as well as the abundance of smaller galleries and studios throughout the city.

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