Source: John Biehler on Flickr, used under Creative Commons
By integrating RFID tags into wristbands, the technology is reshaping the way through which live events are planned and the way people are able to interact with them.
This is the first in a series of blog posts where we will examine how technology is influencing and changing the festival and event industry.
Paul Koziara, Ottawa Festivals
Every year, festival and event organizers look for innovative ways of making their live events more attractive and efficient. Bonnaroo, Coachella, RBC Royal Bank Bluesfest – Ottawa, and Lollapalooza – some of the world’s most renowned festivals, are using a new, high-tech tool called radio frequency identification (RFID), as a means of engaging and exciting event goers.
Through the use of radio waves, RFID is a non-contact system that works by wirelessly transmitting data contained on tags attached to bracelets. Readers capture and transmit the data to a computer system which identifies the tag and its stored information.
The primary function of RFID-enabled wristbands is secure, access control to festival grounds through the use of entrance portals and handheld readers that scan the ticket information stored on the chipped wristband. This system drastically reduces or eliminates queuing times for festival goers while eradicating the possibility of counterfeit tickets and unwanted reselling of passes. Read the rest of this entry →