The National Capital Commission is working to develop a catchy yet dignified slogan, to be unveiled in June, that’s meant to brand the capital region as a source of pride for all Canadians.

Based on public opinion research conducted for the NCC, it’s unlikely the capital will be branded as: “fun,” “dynamic,” “modern,” “cosmopolitan,” or “innovative.”

More likely, the region will be portrayed as “historic,” “interesting,” “beautiful,” and “welcoming,” while the NCC also strives to make it “inspiring,” “environmentally friendly,” and to make sure it “reflects the entire country.”

The slogan is to be part of a five-year $2.5-million branding and marketing project that the NCC began last year. The values identified in the research are meant to infuse the NCC’s corporate culture and operations, as well as the development of a new “Plan for Canada’s Capital.”

Full Story on the Ottawa Citizen website: How should the Ottawa area be branded?

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