Media Marketing
POSITION: Media Marketing Co-ordinator
CONTRACT LENGTH: 26 weeks
START DATE: ASAP
END DATE: For set weeks
JOB SUMMARY: Coordinate and maintain existing marketing initiatives as well as implement and development of new opportunities; supports the marketing department with all initiatives as they arise.
REPORTING: Reporting to and working directly under the supervision of the Management Team.
RESPONSIBILITIES:
- Liaise with membership to collect content and information required to develop and maintain the Ottawa Festivals web site, brochure, database and other initiatives as required
- Help populate and maintain the OttawaFestivals.ca website and member intranet using a CMS-based system, participate in social media activities (ex. develop networks and write blog entries) and monitor online visibility
- Coordinate participation in tradeshows, special events and exhibitions
- Assist in the implementation and maintenance of a membership drive
- Coordinate design, publication and distribution of promotional materials including the annual brochure/calendar and collateral material
- Take initiative in recommending new marketing, advertising, special events and sponsorship opportunities
- Assist the other team members with all other duties as required
- Help plan and coordinate annual festival launch
SKILLS REQUIRED:
- Must have training or previous experience in marketing, public relations and/or special events
- Knowledge of social media tools/sites with an ability to perform online research using search engine tools – a basic knowledge of HTML and understanding of CMS systems would be an asset
- Strong written and communication skills
- Demonstrated computer skills in Windows and Microsoft Office environment
- Must be able to work under pressure and on various projects simultaneously and autonomously
- Resourceful, tactful, mature, self-motivated
- Bilingualism an asset
- Driver’s license and vehicle highly desirable but not mandatory
INDUSTRY CONTACTS:
- Board of Directors
- Festival Directors, staff and volunteers
- Representatives from the local community
- Media
TO APPLY:
Only those candidates who meet the JCP criteria will be contacted for an interview. To learn more about the JCP criteria, please visit http://www.ottawafestivals.ca
Forward CV to jobs@ottawafestivals.ca or fax to 613.233.3134
How should the Ottawa area be branded: After surveying Canadians, NCC to unveil a marketing slogan in June
Kate Jaimet , The Ottawa Citizen
The National Capital Commission is working to develop a catchy yet dignified slogan, to be unveiled in June, that’s meant to brand the capital region as a source of pride for all Canadians.
Based on public opinion research conducted for the NCC, it’s unlikely the capital will be branded as: “fun,” “dynamic,” “modern,” “cosmopolitan,” or “innovative.”
More likely, the region will be portrayed as “historic,” “interesting,” “beautiful,” and “welcoming,” while the NCC also strives to make it “inspiring,” “environmentally friendly,” and to make sure it “reflects the entire country.”
The slogan is to be part of a five-year $2.5-million branding and marketing project that the NCC began last year. The values identified in the research are meant to infuse the NCC’s corporate culture and operations, as well as the development of a new “Plan for Canada’s Capital.”
Full Story on the Ottawa Citizen website: How should the Ottawa area be branded?
CARFAC National Conference for Visual Artists
Canadian Artists Representation – Le Front des artistes canadiens (CARFAC) - The National Conference for Visual Artists will be held May 14th and 15th at the Banff Centre for the Arts. Discussions will include marketing, artists’ fees and public funding.
Early Bird Registration is open until March 22nd. The registration fee includes access to all conference events, but there is a separate intake form to reserve space for the legal clinic. It is up to participants to arrange their own travel, accommodations and food.
Some of the options available are included in the registration package.
Website: www.carfac.ca
