How should the Ottawa area be branded: After surveying Canadians, NCC to unveil a marketing slogan in June
Kate Jaimet , The Ottawa Citizen
The National Capital Commission is working to develop a catchy yet dignified slogan, to be unveiled in June, that’s meant to brand the capital region as a source of pride for all Canadians.
Based on public opinion research conducted for the NCC, it’s unlikely the capital will be branded as: “fun,” “dynamic,” “modern,” “cosmopolitan,” or “innovative.”
More likely, the region will be portrayed as “historic,” “interesting,” “beautiful,” and “welcoming,” while the NCC also strives to make it “inspiring,” “environmentally friendly,” and to make sure it “reflects the entire country.”
The slogan is to be part of a five-year $2.5-million branding and marketing project that the NCC began last year. The values identified in the research are meant to infuse the NCC’s corporate culture and operations, as well as the development of a new “Plan for Canada’s Capital.”
Full Story on the Ottawa Citizen website: How should the Ottawa area be branded?
CARFAC National Conference for Visual Artists
Canadian Artists Representation – Le Front des artistes canadiens (CARFAC) - The National Conference for Visual Artists will be held May 14th and 15th at the Banff Centre for the Arts. Discussions will include marketing, artists’ fees and public funding.
Early Bird Registration is open until March 22nd. The registration fee includes access to all conference events, but there is a separate intake form to reserve space for the legal clinic. It is up to participants to arrange their own travel, accommodations and food.
Some of the options available are included in the registration package.
Website: www.carfac.ca
