Lights, camera, action! Canada’s Tourism Commission puts Canadians in the director’s chair for new video.
35 Million Directors project will help inspire more travellers around the world to come and explore Canada.
Move over Hollywood, get ready TIFF, there’s a new show in production as Canada becomes the country-wide set for a tourism video, one where the stars—and directors—are all local and getting reel.
The Canadian Tourism Commission (CTC) is reaching out to Canadians through its 35 Million Directors project to help create a new video to inspire more travellers from around the world to choose Canada for their vacation. Starting today, Canadians can upload experiences from coast to coast to coast, videos or images, to a new website. Footage and photos must showcase Canadian travel experiences – from a favourite hike to a music festival, a sporting event to dining al fresco downtown. ‘Directors’ will want to capture moments that will whet the appetite of international travellers looking for unique and authentic examples of what is available across Canada.