The RBC Royal Bank Bluesfest has today provided an update about its new RFID (radio-frequency identification) access control technology, for the 2012 festival. The majority of patrons who have already purchased event admission are receiving their RFID-enabled wristbands (“Bluesbands”) by mail over the next few days; others have already received their Bluesbands at point of purchase.
For 2012, Bluesfest organizers have introduced a new “flex-option” for the purchase of festival admission. Patrons can now buy a Bluesband loaded with one day or multiple days and receive discounts if they purchase tickets for four or more days—the more days beyond four, the bigger the discount.In addition, a free online wristband registration option will be available in advance of the festival. When activated, this feature provides protection against lost or stolen Bluesbands and offers the option to connect with Facebook check-in points located in the festival grounds. Patrons can register their Bluesbands on the Bluesfest website under “Event Info – Bluesband Registration”: www.ottawabluesfest.ca/event-info/bluesbandregistration beginning early next week.
Although the initial plan included a cashless payment system for all products on-site, Bluesfest organizers have decided to do a trial cashless option but will not implement a cashless-system-only approach this year. A limited number of patrons will have the option to go cashless as part of the trial, while the majority of patrons will be able to use cash and other traditional methods for their on-site purchases.
“I’m pleased with the significant achievement in transitioning to this new system,” says Bluesfest’s executive director, Mark Monahan. “Using Intellitix’s technology has allowed us to customize our access control while continuing to provide a wealth of ticketing options to our audience. We encourage fans that already have their Bluesbands to check out our registration page. It’s important to stress that registration also allows us to provide added security when it comes to lost or stolen wristband replacement, along with social networking options for fans,” added Monahan.
During the July 4-15 event, more than a quarter-of-a-million music fans will be able to use their RFID-equipped wristband to access Bluesfest. This technology prevents any counterfeit ticketing, and will provide Bluesfest organizers with a next generation platform for future creative initiatives with sponsor partners and artists.
Fans that have yet to purchase their Bluesband can do that by going online at capitaltickets.ca; or fans can visit Compact Music, our Rideau Centre ticket kiosk, or Scotiabank Place Box Office, where Bluesbands are provided at the point of sale. Festival organizers strongly recommend patrons opt to obtain their Bluesband in advance of the festival.
Andre (AJ) Sauve
Director of Media Relations
RBC Royal Bank Bluesfest
(613) 247-1188 ext. 229