Ottawa Festivals marketing shifts away from brochures

April 30, 2008 · Filed Under News, Ottawa Festivals in the News

Ottawa Business Journal – Ontario, Canada

The association representing Ottawa’s festivals and fairs is redirecting some of its marketing resources away from traditional brochures to a new campaign directing residents to its website. The 26-week public awareness campaign includes television and radio advertisements encouraging viewers and listeners to visit Ottawa Festivals online so they can see a chronological list of the city’s festivals and plan their weekends in advance, says Joe Pavia, the chair of Ottawa Festivals’ marketing committee.

Read Story at www.ottawabusinessjournal.com

Tags: festival marketing, Joe Pavia, Ottawa Festivals