The Cisco Ottawa Bluesfest organization and the National Gallery of Canada—which features their exciting summer exhibition Pop Life: Art in a Material World—have formed a partnership. Pop Life will become the presenting sponsor of the sophomore edition of the Cisco Ottawa Bluesfest ByWard. This popular, free music programming on an outdoor stage in the ByWard Market was introduced for the first time in the summer of ’09. It was a big hit bringing in almost 75,000 Ottawa residents and visitors to Ottawa to see a wide variety of acts. Pop Life is also a key new feature on the Cisco Ottawa Bluesfest website that allows patrons to preview the exhibition and add its dates and surrounding events to their personal Cisco Ottawa Bluesfest calendars.
Pop Life Presents the Cisco Ottawa Bluesfest ByWard from July 8 through July 13. Pop culture enthusiasts can check out Pop Life: Art in a Material World at the National Gallery of Canada then stop by the Cisco Ottawa Bluesfest ByWard Pop Life Stage on York Street for some free musical entertainment! Officials from both organizations feel that this partnership adds an extra dimension to their respective events and creates a “win win” situation for music lovers and art enthusiasts alike.
The Ottawa Bluesfest ByWard line-up includes: City and Colour; Doc Walker; Taj Mahal; Wintersleep; Stereos; Tokyo Police Club; Junior Brown; Born Ruffians; Amanda Rheaume; Peter Voith; the Mighty Popo; Jhevon Paris; JW-Jones; Jeff Rogers; and Abandon All Ships.
Go to: www.ottawabluesfest.ca for a link to all the Cisco Ottawa Bluesfest ByWard programming details.
Pop Life: Art in a Material World
June 11 through September 19, 2010
SPECIAL EXHIBITION GALLERIES
Pop Life: Art in a Material World explores the complex relationship between contemporary art, commerce, marketing and the mass media that has evolved since the late 1980s when Andy Warhol uttered his provocative maxim that “good business is the best art.” Featuring artists often known as much for their notoriety as for their art, the exhibition traces how Warhol, Jeff Koons, Richard Prince, Keith Haring, Tracey Emin, Damien Hirst, Takashi Murakami, Martin Kippenberger and numerous other high-profile figures from the international art world from the 1980s to today have developed iconic, at times even famous, signature “brands” using their artistic persona as much as their art.
Organized by Tate Modern, London, in association with the National Gallery of Canada.
For more information and Gallery hours, visit the exhibition website: www.gallery.ca/poplife/