Festival Updates and News
News about Ottawa Festivals and our Member festivals, special events and fairs.
More than 48 fests for some feel-good fun
TRACEY TONG from METRO OTTAWA
Ottawa Festivals launched its 2009 season in style yesterday, announcing more than 48 festivals and special events – sometimes more than one per weekend – this year.
“Festivals are a great way of bringing people together,” said event emcee, comedian and star of the Jon Dore Television Show, Jon Dore. “Festivals are not always about bringing tourists into the area for the economy. It’s about the beer tent,” he joked.
Read full story on the Metro website: More than 48 fests for some feel-good fun
Ottawa Festivals marketing shifts away from brochures
Ottawa Business Journal – Ontario, Canada
The association representing Ottawa’s festivals and fairs is redirecting some of its marketing resources away from traditional brochures to a new campaign directing residents to its website. The 26-week public awareness campaign includes television and radio advertisements encouraging viewers and listeners to visit Ottawa Festivals online so they can see a chronological list of the city’s festivals and plan their weekends in advance, says Joe Pavia, the chair of Ottawa Festivals’ marketing committee.
Read Story at www.ottawabusinessjournal.com
New safety net gives festivals financial options to avoid 11th hour bailouts from city council
Ottawa Business Journal – Ontario, Canada
When Ottawa’s festival season officially launches later this month, organizers will be backed by a self-administered financial safety net that some say introduces a new level of sustainability into the sector. This will be the first full year Ottawa’s fairs, special events and festivals can borrow money from a fund, formed jointly by the city and the industry, to help sustain them through cash flow difficulties and emergency situations. “It really shows confidence in our industry, for us to be able to manage as any other business would even though we do have differing needs than your average business operation,” says Barbara Stacey, the executive director of Ottawa Festivals, which represents 41 fairs, festivals and special events.
Read Story at www.ottawabusinessjournal.com
Ottawa Tourism hands awards to Sens, FIFA organizers, at gala
Ottawa Business Journal – Ontario, Canada
… as well as the small company of the year, awarded to Ottawa Festivals. The not-for-profit, membership-based organization collectively markets Ottawa’s 41 festivals and began administering a sustainability and emergency fund to assist its members with their cash flow needs last year. “It is a way for us to allow our members to function as any other business would, so they have some safety nets in place if anything were to come up and they need some short-term financial assistance,” says Ottawa Festivals executive director Barbara Stacey …
Read Story at www.ottawabusinessjournal.com
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