Neco Cockburn, The Ottawa Citizen
The National Capital Commission wants to explore sponsorships or philanthropic arrangements for assets such as Gatineau Park, recreational pathways and its public art program.
Those are a few of the agency’s properties and programs that currently lack adequate sponsorship support, the NCC said in tender documents issued this week. The Christmas Lights Across Canada/Capital Illumination and Sunday Bikedays programs are also listed.
Some of the programs already have “strong market equity” and some sponsorship support, “but lack full development in terms of market potential,” the documents state.
The NCC isn’t looking for traditional sponsorship opportunities such as signage, said Guy Laflamme, its senior vice-president, capital experience. Instead, the agency is looking for ways that sponsors can provide programs, activities or services that enhance a user’s experience, enrich programs and generate visibility for them, and offset the agency’s costs.
Full story from the Ottawa Citizen website: NCC to seek more sponsorships for programs and assets