ACS and NCC Release National Survey
In five years, Canadians will commemorate the 150th Anniversary of Confederation. Today, the Association for Canadian Studies (ACS) released survey data to demonstrate how Canadians wish to mark the occasion. Conducted by the firm Leger Marketing for ACS in collaboration with the National Capital Commission (NCC), the survey reveals that 78% of Canadians wish to focus on what Canadians have accomplished in the 150 years since Confederation. Asked about their possible participation, 67% of Canadians agreed they will take part in celebrations that will be “held in my region” to mark the occasion, 44% of Canadians say they are willing to volunteer their time to celebrate the 150th anniversary and 31% of Canadians say they are willing to help organize an event for the 150th anniversary. Among the preferred ways to celebrate July 1st, 2017, one in ten Canadians suggest participating in Canada Day festivities in Canada\’s Capital.
When asked to propose a unifying theme for our 150th anniversary that would be relevant to Canadians, the most common responses combined some form of unity with diversity. “While celebrating our rich diversity, Canadians want to focus on our shared experiences and the things that bring us together as a country,” said ACS Executive Director Jack Jedwab.
The survey was conducted as part of a joint effort on the part of the NCC and the ACS and sought to gain some insight into how Canadians envisage commemorating 2017, a significant milestone in Canada’s evolution.
“In 2017, we want Canada’s Capital Region to be a catalyst for national celebrations from coast to coast to coast,” said Marie Lemay, Chief Executive Officer of the National Capital Commission. “More than any other city in the country, the Capital has the responsibility to showcase Canada’s best, and to be the one place that brings together all of Canada.”
Further details about the national survey are available online here (top link). The national poll conducted for the Association of Canadian Studies and the National Capital Commission was conducted online by Leger Marketing in all regions of Canada with a representative sample of 1708 between June 23 and June 27, 2012. A probabilistic sample of 1708 respondents would yield a margin of error of 2.9%, 19 times out of 20.
The NCC is a federal Crown corporation whose mission is to foster pride in Canadians through Canada’s Capital Region. The NCC is proud to plan and develop a Capital for future generations and to organize large-scale events such as Canada Day celebrations in the Capital. Since 1984, the National Capital Commission (NCC), in collaboration with its many partners and sponsors, has been developing event programming to showcase Canadian talent, traditions and achievements on July 1st, Canada Day celebrations in Canada’s Capital Region.
Director of Communications
Association for Canadian Studies
NCC Media Relations