May 4, 2018 | Industry News Tourism Industry
Ottawa Tourism highlights 8.8% visitation growth in 2017
Ottawa Tourism, along with partners from the local tourism industry and the federal government, has worked to collect statistics on the 2017 tourism year as part of the organization’s commitment to integrate business analytics to increase domestic and international market share growth.
Highlights of 2017 Year-End Data:
- Ottawa saw healthy increases in visitation in 2017 over 2016. In total, more than 11 million visitors came to
Ottawa, an increase of 8.8%;
- Ottawa Tourism’s social media channels interacted with more visitors than ever in 2017, with engagements
up across all channels, like a 53% increase for Facebook, and a whopping 420% for Twitter;
- Canadian visitors to Ottawa – the city’s biggest visitation base – increased in 2017 by 8.7% over 2016;
- Visitation from the U.S. grew by 7.8% and Ottawa’s international visitor base also grew by 10.9%;
- Total visitor spending eclipsed $2.3 billion in 2017, up by 10.3% over 2016.
Indicators were strong through 2017 that the sesquicentennial year was going to outpace all previous years in terms of tourism success in the capital, and now Ottawa Tourism is pleased to share data that validates those indicators. Information sources include Statistics Canada, Ottawa International Airport Authority, Conference Board of Canada, STR, Ottawa Tourism, Facebook, Instagram, and Twitter.
“These numbers confirm the incredible growth our tourism industry has seen as part of the year-long celebration of Canada’s 150th anniversary. From the astonishing one-off Ottawa 2017 events to the numerous legacy projects, it is clear that the investment in our city paid off,” says Michael Crockatt, Ottawa Tourism’s President and CEO. “Ottawa was the place to visit and we are excited to continue the momentum generated in 2017.”
About Ottawa Tourism
Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with members and partners to service the travel media and attract visitors, tours, and conventions to Ottawa and Canada’s capital region. Its vision is to offer the complete capital experience, tell the story of Canada, and get people talking.
[source: Ottawa Tourism]